{"id":3136,"date":"2022-02-22T18:48:00","date_gmt":"2022-02-22T18:48:00","guid":{"rendered":"https:\/\/amq-inc.com\/nouvelle-campagne-lindustrie-miniere-propose-des-reflexions-profondes-sur-notre-avenir\/"},"modified":"2023-04-17T14:37:38","modified_gmt":"2023-04-17T14:37:38","slug":"nouvelle-campagne-lindustrie-miniere-propose-des-reflexions-profondes-sur-notre-avenir","status":"publish","type":"post","link":"https:\/\/amq-inc.com\/en\/nouvelle-campagne-lindustrie-miniere-propose-des-reflexions-profondes-sur-notre-avenir\/","title":{"rendered":"New campaign: the mining industry proposes some in-depth thinking about the future"},"content":{"rendered":"\n<p><strong>Qu\u00e9bec City, February 22, 2022<\/strong>&nbsp;\u2013 Imagine going down into the depths of the Earth, 3.2 km below the surface, in Preissac, the deepest mine in the Americas. This is what three public figures agreed to do when invited by the Qu\u00e9bec Mining Association (QMA) to launch its new advertising campaign. The three experts, explorer and doctor of neuropsychology Guillaume Dulude, ocean rower Myl\u00e8ne Paquette and energy transition specialist Normand Mousseau, reveal their deepest thoughts concerning the future of our planet.<\/p>\n\n\n\n<p>This unique, daring campaign, In-Depth Thinking, provides an opportunity to take a step back and think about the world we live in and its challenges. Like Qu\u00e9bec\u2019s mining companies, which must continually reinvent themselves to retain their world-leading position, the three public figures address issues such as human behaviour, our relationship with the Earth, and the energy transition. Each makes personal, heartfelt comments that echo the concerns of the mining industry.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>On the airwaves and online<\/strong><\/p>\n\n\n\n<p>A 75-second TV advertisement acts as an invitation to visit a website specially designed for the campaign <a href=\"https:\/\/reflexionsenprofondeur.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">reflexionsenprofondeur.com<\/a>. It presents the interviews conducted in the depths of Agnico Eagle\u2019s LaRonde mine in a minimalist setting: an empty mine gallery with a single chair placed at its centre, where the experts are placed between light and darkness.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00ab This is a daring campaign for the mining industry, which up to now has used humour to demonstrate the connection between mining and our everyday lives. Through this new advertising approach, we hope to show that Qu\u00e9bec\u2019s mining sector is constantly looking for ways to reinvent itself and develop best practices to achieve more.<br>We are proud to operate some of the world\u2019s greenest mines, a result achieved through an ongoing review process. We hope that these comments recorded underground will provide inspiration for Quebecers and help prepare a brighter future. \u00bb<\/p>\n<cite>&#8211; Jos\u00e9e M\u00e9thot, President and CEO, Qu\u00e9bec Mining Association<\/cite><\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>About the Qu\u00e9bec Mining Association<\/strong><\/p>\n\n\n\n<p>The Qu\u00e9bec Mining Association (QMA) was founded in 1936 and speaks proactively for mining companies involved in exploration, extraction and processing, mining contractors and junior mining companies, along with suppliers, institutions, non-profit organizations and other mining sector partners. It is proud of the 48,006 jobs and total expenditure of $9.9 billion generated by Qu\u00e9bec&#8217;s mining industry in 2018, based on the most recent data. The QMA\u2019s mission is to promote, support and proactively develop a responsible, committed and innovative mining industry in Qu\u00e9bec.<\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>CREDITS<\/strong><\/p>\n\n\n\n<p>Client: Qu\u00e9bec Mining Association &#8211; Mathieu St-Amant and Anne-Marie Painchaud<\/p>\n\n\n\n<p>Production: Lazuli Marketing<\/p>\n\n\n\n<p>Concept and implementation: Guillaume Blanchet, Simon Beaudry, Insubordination<\/p>\n\n\n\n<p>Artistic direction: Simon Beaudry, Insubordination<\/p>\n\n\n\n<p>Text: Guillaume Blanchet<\/p>\n\n\n\n<p>Research: Catherine Martellini, Insubordination<\/p>\n\n\n\n<p>Advisory services: Marie-H\u00e9l\u00e8ne Dubeau<\/p>\n\n\n\n<p>Production management:&nbsp;Jean-Pierre Marcotte,&nbsp;Marie-\u00c8ve Bolduc&nbsp;<\/p>\n\n\n\n<p>Support for production and research:&nbsp;Maude Lapointe<\/p>\n\n\n\n<p>Photography: Yan Cl\u00e9ment<\/p>\n\n\n\n<p>Editing:&nbsp; Jean-Vital Joliat, Dario de Bettin<\/p>\n\n\n\n<p>Sound environment:&nbsp; Studio Expression<\/p>\n\n\n\n<p>Web production: Christian Thibault<\/p>\n\n\n\n<p>Media: Lazuli Marketing<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u00e9bec City, February 22, 2022&nbsp;\u2013 Imagine going down into the depths of the Earth, 3.2 km below the surface, in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-3136","post","type-post","status-publish","format-standard","hentry","category-communiques-de-presse-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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